The Loss of Loss Aversion: Will It Loom Larger Than Its Gain?

Citation data:

Journal of Consumer Psychology, ISSN: 1057-7408, Vol: 28, Issue: 3, Page: 497-516

Publication Year:
2018
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DOI:
10.1002/jcpy.1047
Author(s):
David Gal; Derek D. Rucker; Sharon Shavitt
Publisher(s):
Wiley
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