Experimental validation of a set of cultural-oriented usability heuristics: e-Commerce websites evaluation

Citation data:

Computer Standards & Interfaces, ISSN: 0920-5489, Vol: 50, Page: 160-178

Publication Year:
Usage 506
Abstract Views 418
Link-outs 88
Captures 78
Readers 61
Exports-Saves 17
Social Media 35
Shares, Likes & Comments 34
Tweets 1
Citations 1
Citation Indexes 1
Jaime Díaz, Cristian Rusu, César A. Collazos
Elsevier BV
Computer Science, Social Sciences
Most Recent Tweet View All Tweets
article description
With the fast growth of the Latin America electronic commerce (e-Commerce), it is indispensable to design effective websites. Evaluating usability issues allows improving the design. One popular method for detecting usability problems is the heuristic evaluation, in which evaluators employ a set of usability heuristics as a guide. Using proper heuristics is highly relevant. In this paper, we present a set of 12 cultural-oriented usability heuristics, developed iteratively, and validated, in their final step, on e-Commerce websites. The evidence supports our argument that websites which display characteristics relevant to specific issues of the four Hofstede's cultural dimensions improve their usability.

This article has 0 Wikipedia reference.