Experimental validation of a set of cultural-oriented usability heuristics: e-Commerce websites evaluation

Citation data:

Computer Standards & Interfaces, ISSN: 0920-5489, Vol: 50, Page: 160-178

Publication Year:
2017
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DOI:
10.1016/j.csi.2016.09.013
Author(s):
Jaime Díaz, Cristian Rusu, César A. Collazos
Publisher(s):
Elsevier BV
Tags:
Computer Science, Social Sciences
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article description
With the fast growth of the Latin America electronic commerce (e-Commerce), it is indispensable to design effective websites. Evaluating usability issues allows improving the design. One popular method for detecting usability problems is the heuristic evaluation, in which evaluators employ a set of usability heuristics as a guide. Using proper heuristics is highly relevant. In this paper, we present a set of 12 cultural-oriented usability heuristics, developed iteratively, and validated, in their final step, on e-Commerce websites. The evidence supports our argument that websites which display characteristics relevant to specific issues of the four Hofstede's cultural dimensions improve their usability.

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