Small but attractive: Dimensions of new venture employer attractiveness and the moderating role of applicants' entrepreneurial behaviors

Citation data:

Journal of Business Venturing, ISSN: 0883-9026, Vol: 32, Issue: 5, Page: 588-610

Publication Year:
Usage 501
Abstract Views 450
Link-outs 51
Captures 65
Readers 59
Exports-Saves 6
Social Media 168
Shares, Likes & Comments 166
Tweets 2
Kilian J. Moser; Andranik Tumasjan; Isabell M. Welpe
Elsevier BV
Business, Management and Accounting
Most Recent Tweet View All Tweets
article description
Operating under high levels of uncertainty and limited public recognition, one of the most significant challenges for new ventures is attracting qualified employees. Building on the concept of legitimate distinctiveness, our study investigates how recruitment-related heterogeneous and homogeneous entrepreneurial identity claims influence applicants' judgments of new ventures' employer attractiveness. We combine anticipatory psychological contract theory and legitimacy theory to build theory about the way applicants evaluate new venture employer attractiveness. Using a metric conjoint experiment, we study 9,824 employer attractiveness judgments made by 307 job seekers. Our multi-level approach also yields cross-level interaction effects of job applicants' innovative behavior, which offer novel insights into which new venture employment dimensions specifically attract entrepreneurially-minded potential employees. We derive implications for new venture recruitment theory and offer practical implications for startup staffing.