The right look: Conservative politicians look better and voters reward it

Citation data:

Journal of Public Economics, ISSN: 0047-2727, Vol: 146, Page: 79-86

Publication Year:
Usage 388
Clicks 276
Abstract Views 88
Link-outs 24
Captures 57
Readers 57
Mentions 29
News Mentions 18
Comments 5
Blog Mentions 5
Q&A Site Mentions 1
Social Media 312
Tweets 312
Citations 11
Citation Indexes 11
Reddit 59
Niclas Berggren; Henrik Jordahl; Panu Poutvaara
Elsevier BV
Economics, Econometrics and Finance
Most Recent Tweet View All Tweets
Most Recent Blog Mention
Most Recent News Mention
article description
Since good-looking politicians win more votes, a beauty advantage for politicians on the left or on the right is bound to have political consequences. We show that politicians on the right look more beautiful in Europe, the United States and Australia. Our explanation is that beautiful people earn more, which makes them less inclined to support redistribution. Our model of within-party competition predicts that voters use beauty as a cue for conservatism when they do not know much about candidates and that politicians on the right benefit more from beauty in low-information elections. Evidence from real and experimental elections confirms both predictions.