An Academic Medical Center's Expansion to the European Union: A Case Study of UPMC's Joint Projects in Italy and Ireland

Citation data:

Pittsburgh Papers on the European Union, ISSN: 2164-6732, Vol: 3, Issue: 1

Publication Year:
2014
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Repository URL:
http://pgheupapers.pitt.edu/ojs/index.php/pgheupapers/article/view/19, http://d-scholarship.pitt.edu/id/eprint/22427
DOI:
10.5195/ppeu.2014.19
Pitt D-Scholarship Id:
22427
Author(s):
Olson, Josephine E., Lin, Michael K., Brady, Leslie M., Huber, George A.
Publisher(s):
University Library System, University of Pittsburgh, Pittsburgh Papers on the European Union
Tags:
international business, public health, European Union, Academic Medical Centers, International Service Trade
article description
This case study examines the expansion of the University of Pittsburgh Medical Center (UPMC) to Italy and Ireland in the European Union. The authors use international business theory to help understand why US Academic Medical Centers (AMCs) are beginning to go abroad and, through semistructured interviews with UPMC officials, they examine the market entry issues UPMC faced when expanding to Italy and Ireland. The authors also explain why UPMC’s first successful foreign ventures took place in the European Union. They conclude with comments on several of the strategic issues that AMCs should address if they wish to successfully expand overseas.

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