Alternate reality games in small museums.

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Mauger, Heather.
Alternate reality game.; Museum programming.; Small museums.
project description
Museums need to think creatively to attract and retain a young adult audience. One way museums are addressing this is by creating Alternate Reality Games (ARGs). Unfortunately, there is minimal research and application of ARGs in museums, especially small museum. This project documents the research, development, and implementation of an Alternate Reality Game at the Texas Ranger Hall of Fame and Museum in Waco, Texas. I also surveyed the museum field in regards to their opinions on Alternate Reality Games. ARGs can be a great programming option for museum that have the resources to create one. However, in small museums ARGS are particularly challenging to due to the lack of time, resources, and support.