There Is Water Everywhere: How News Framing Amplifies the Effect of Ecological Worldviews on Preference for Flooding Protection Policy

Citation data:

Mass Communication and Society, ISSN: 1520-5436, Vol: 14, Issue: 5, Page: 553-577

Publication Year:
2011
Usage 3676
Abstract Views 3468
PDF Views 131
HTML Views 54
Link-outs 23
Captures 74
Exports-Saves 62
Readers 12
Citations 3
Citation Indexes 3
Repository URL:
http://repository.hkbu.edu.hk/coms_ja/53
DOI:
10.1080/15205436.2010.521291
Author(s):
Timothy K. F. Fung, Dominique Brossard, Isabella Ng
Publisher(s):
Informa UK Limited, Taylor & Francis
Tags:
Social Sciences
article description
The purpose of this study is to examine the interactive effect of worldviews and media frames on policy preference. Using flooding as a case study, we examine the interplay of ecological worldviews and news framed as either emphasizing harmony with nature or mastery over nature on individuals' preference for flood protection policy. A total of 255 undergraduate students participated in a 2 (ecological worldviews: balance-with-nature vs. human-domination-over-nature) × 2 (media frames: harmony frame vs. mastery frame) between-subjects experiment. The findings indicate that both the balance-with-nature worldview and the human-domination-over-nature worldview have significant impacts on preference for flood protection policy. Furthermore, the harmony frame amplified the effect of the balance-with-nature worldview in supporting a natural approach to flood protection. In contrast, the mastery frame amplified the effect of the human-domination-over-nature worldview on the preference for a structural approach to flood protection. Implications are discussed. © Mass Communication & Society Division.

This article has 0 Wikipedia mention.