Corporate social responsibility projects to supports multinational enterprises' reputation building efforts in Mexico

This paper aims to investigate how foreign multinational enterprises' (MNEs) corporate social responsibility (CSR) dealings in Mexico earn them positive acknowledgment as well as recognition in the host country setting. Through the lens of Mexico as a host country, this study illustrates MNEs' CSR approach in Mexico via utilizing leading company cases; such as, PepsiCo, Samsung, and Safran. Case resources for the paper are drawn from the CSR reports that are posted by the chosen MNE's quarterly communications and their CSR reports. This study offers a synopsis of related CSR literature and insights on CSR agendas being pursued by the aforementioned companies. The findings of the study stimulate CSR related discussions in international business and management fields; and, offer useful insight for the managers who are working in MNEs in Mexico.