What is Consumer Well-Being to Asians?

Citation data:

Social Indicators Research, ISSN: 0303-8300, Vol: 126, Issue: 2, Page: 777-793

Publication Year:
2016
Usage 712
Abstract Views 618
Full Text Views 55
Link-outs 39
Captures 23
Exports-Saves 17
Readers 6
DOI:
10.1007/s11205-015-0902-0
Author(s):
Siew Meng Leong; Swee Hoon Ang; Joseph A. Cote; Yih Hwai Lee; Michael J. Houston
Publisher(s):
Springer Nature
Tags:
Psychology; Arts and Humanities; Social Sciences
article description
This article explores the underlying dimensions of consumer well-being from 2013 adults representing the major cities in two emerging countries, China and India; and three developed countries, Japan Korea, and Singapore. The analyses reveal that well-being dimension importance varies across respondents. For example, Market Mavens valued acquisition, image, and consumption dimensions while Social Shoppers value the personal interactions associated with consumer well-being. These groups exist in all five countries, suggesting that macro measures of consumer well-being may mask meaningful differences. Our results suggest that consumer well-being measures need to be modified to account for individual differences.