What is Consumer Well-Being to Asians?

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Social Indicators Research, ISSN: 1573-0921, Vol: 126, Issue: 2, Page: 777-793

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Siew Meng Leong; Swee Hoon Ang; Yih Hwai Lee; Joseph A. Cote; Michael J. Houston
Springer Nature
Psychology; Arts and Humanities; Social Sciences
article description
This article explores the underlying dimensions of consumer well-being from 2013 adults representing the major cities in two emerging countries, China and India; and three developed countries, Japan Korea, and Singapore. The analyses reveal that well-being dimension importance varies across respondents. For example, Market Mavens valued acquisition, image, and consumption dimensions while Social Shoppers value the personal interactions associated with consumer well-being. These groups exist in all five countries, suggesting that macro measures of consumer well-being may mask meaningful differences. Our results suggest that consumer well-being measures need to be modified to account for individual differences.