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Being cognizant of the amount of information: Curvilinear relationship between total-information and funding-success of crowdfunding campaigns

Journal of Business Venturing Insights, ISSN: 2352-6734, Vol: 14, Page: e00195
2020
  • 15
    Citations
  • 0
    Usage
  • 64
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

  • Citations
    15
    • Citation Indexes
      15
  • Captures
    64

Article Description

Fund-seekers launching crowdfunding campaigns must provide information about their product or service to attract potential fund-providers. They usually provide information about their product using text, videos, and images. However, the amount of information that maximizes the likelihood of funding success is unknown. This study amalgamates the communications and crowdfunding literature and argues that the total-information has a curvilinear relationship with the likelihood of funding success. This study collects data from more than two thousand rewards-based crowdfunding campaigns, conducts multiple logit regression analyses, and demonstrates that total-information initially positively and later negatively affects the likelihood of crowdfunding success. Furthermore, this study indicates that fund-seekers should focus on providing information through text and videos rather than images.

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