Being cognizant of the amount of information: Curvilinear relationship between total-information and funding-success of crowdfunding campaigns
Journal of Business Venturing Insights, ISSN: 2352-6734, Vol: 14, Page: e00195
2020
- 15Citations
- 64Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Article Description
Fund-seekers launching crowdfunding campaigns must provide information about their product or service to attract potential fund-providers. They usually provide information about their product using text, videos, and images. However, the amount of information that maximizes the likelihood of funding success is unknown. This study amalgamates the communications and crowdfunding literature and argues that the total-information has a curvilinear relationship with the likelihood of funding success. This study collects data from more than two thousand rewards-based crowdfunding campaigns, conducts multiple logit regression analyses, and demonstrates that total-information initially positively and later negatively affects the likelihood of crowdfunding success. Furthermore, this study indicates that fund-seekers should focus on providing information through text and videos rather than images.
Bibliographic Details
http://www.sciencedirect.com/science/article/pii/S2352673420300512; http://dx.doi.org/10.1016/j.jbvi.2020.e00195; http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85091224129&origin=inward; https://linkinghub.elsevier.com/retrieve/pii/S2352673420300512; https://dx.doi.org/10.1016/j.jbvi.2020.e00195
Elsevier BV
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