PlumX Metrics
Embed PlumX Metrics

Contemporary wine marketing and supply chain management: A global perspective

Contemporary Wine Marketing and Supply Chain Management: A Global Perspective, Page: 1-245
2016
  • 5
    Citations
  • 0
    Usage
  • 33
    Captures
  • 1
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

Book Description

Drawing on over 200 interviews and visits with winery owners, executives and managers from over 100 companies in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors and retailers.

Provide Feedback

Have ideas for a new metric? Would you like to see something else here?Let us know