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Customer segmentation using support vector machine

AIP Conference Proceedings, ISSN: 1551-7616, Vol: 2724
2023
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Conference Paper Description

Many rivals and traders have emerged, causing a lot of animosity among competing enterprises. Any company's capacity to comprehend the requirements of individual of its consumers will outcome in superior consumer care in the form of focused customer services and personalised customer service plans. This knowledge is possible thanks to structured customer service. The split of a market into numerous distinct groups of customers with similar characteristics is known as customer segmentation. Market segmentation is a useful method for identifying and satisfying customer needs. The purpose of market basket analysis is to find the target customer among all customers. To allow the marketing department to come up with a strategy for bringing new items to the target market that are similar to their interests.

Bibliographic Details

R. Venkatesh; C. V. N. Keerthi; A. Harshitha; K. Sri Deepika; E. Rajyalakshmi

AIP Publishing

Physics and Astronomy

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