PlumX Metrics
Embed PlumX Metrics

Perceived Contextual Use Questionnaire: An Instrument for Measuring Contextual Use of Mobile Social Media

SSRN Electronic Journal
2024
  • 0
    Citations
  • 313
    Usage
  • 1
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

  • Usage
    313
    • Abstract Views
      237
    • Downloads
      76
  • Captures
    1
  • Ratings
    • Download Rank
      660,039

Article Description

This study conceptualizes and develops psychometric scales to measure users’ perceived contextual use (PCU) of mobile social media in prominent use situations. Measuring users’ PCU is necessary for designers to provide the right information in the right time in order to provide a seamless use experience and to minimize user distractions (and the negative effects of these distractions) that can raise user concerns and ambivalence. The developed instruments measure PCU in 10 situations: indoors, outdoors, during transportation, and during movement in terms of physical context; during interaction and in physical privacy in terms of social context; when on-duty and in time pressure in terms of temporal context; and network speed need and smartphone use for technical context. The instrument was validated and tested with 3 separate samples (n1 = 449, n2 = 449, and n3 = 296) that comprised respondents that used Facebook, YouTube, Twitter, LinkedIn, Pinterest, Tumblr, Instagram, Reddit, Snapchat, TikTok, or other social media apps as their favorite mobile social media. The nomological validity of PCU constructs was established by examining their effects on two outcomes: use intensity and satisfaction. As a result of this work a new instrument was devised: perceived contextual use questionnaire (PCUQ). The developed instrument complements previous research by studying users’ perceptions of their mobile social media use in prominent contextual situations. Moreover, it can be fully or partially adapted to analyze other types of mobile technology use as well.

Bibliographic Details

Dicle Berfin Köse

Elsevier BV

Use context; psychometric scale; perceived contextual use; social media; mobile information systems; ubiquitous use

Provide Feedback

Have ideas for a new metric? Would you like to see something else here?Let us know