Perceived Contextual Use Questionnaire: An Instrument for Measuring Contextual Use of Mobile Social Media
SSRN Electronic Journal
2024
- 313Usage
- 1Captures
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Article Description
This study conceptualizes and develops psychometric scales to measure users’ perceived contextual use (PCU) of mobile social media in prominent use situations. Measuring users’ PCU is necessary for designers to provide the right information in the right time in order to provide a seamless use experience and to minimize user distractions (and the negative effects of these distractions) that can raise user concerns and ambivalence. The developed instruments measure PCU in 10 situations: indoors, outdoors, during transportation, and during movement in terms of physical context; during interaction and in physical privacy in terms of social context; when on-duty and in time pressure in terms of temporal context; and network speed need and smartphone use for technical context. The instrument was validated and tested with 3 separate samples (n1 = 449, n2 = 449, and n3 = 296) that comprised respondents that used Facebook, YouTube, Twitter, LinkedIn, Pinterest, Tumblr, Instagram, Reddit, Snapchat, TikTok, or other social media apps as their favorite mobile social media. The nomological validity of PCU constructs was established by examining their effects on two outcomes: use intensity and satisfaction. As a result of this work a new instrument was devised: perceived contextual use questionnaire (PCUQ). The developed instrument complements previous research by studying users’ perceptions of their mobile social media use in prominent contextual situations. Moreover, it can be fully or partially adapted to analyze other types of mobile technology use as well.
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