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The Spanish press on TikTok: analysis of their publications

Comunicacion y Sociedad (Mexico), ISSN: 2448-9042, Vol: 2024, Issue: 21, Page: 1-23
2024
  • 2
    Citations
  • 0
    Usage
  • 7
    Captures
  • 1
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

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The Spanish press on TikTok: analysis of their publications/La prensa española en TikTok: análisis de sus publicaciones/A imprensa espanhola no TikTok: analise das suas publicacoes.

INTRODUCTION It has been more than fifteen years since the media started using digital social networks as loudspeakers for their content, but also as newsrooms

Article Description

This research analyzes the adequacy of the informative content that the Spanish press is applying in TikTok. With this objective, this research is approached from a mixed approach. On the one hand, a content analysis has been carried out on 266 videos published by eight newspapers: four traditional newspapers (El País, La Vanguardia, ABC and El Mundo) and four digital native newspapers (20 Minutos, El Español, elDiario.es and El Huffpost). These findings reached through a quantitative analysis will be complemented with semi-structured interviews with the managers of the analyzed media.

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