Towards a Theory and Operational Definition of Business Analytics

Publication Year:
2017
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Repository URL:
http://aisel.aisnet.org/amcis2017/TREOs/Presentations/46
Author(s):
Donalds, Kelley
artifact description
The purpose of this talk is to sketch a theory and operational definition of business analytics (BA). The intent is to facilitate advances in survey-based research examining the relationship between the use of BA and organizational impacts