Everyday Creativity Without Group Brainstorming

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op ten Berg, Erik
everyday creativity; workplace; coaching; training; resiliency; Business; Education; Entrepreneurial and Small Business Operations; Social and Behavioral Sciences
artifact description
This Master’s project focuses on different ways to nurture everyday creativity at the work place apart from the well-known “scheduled” brainstorm sessions. The project covers an extensive literature review and the description of three concrete products as an outcome. The finished project includes the design of a two-hour workshop, a one-day training course, and a ten-step coaching program, all about “everyday creativity at work”. Workshops and coaching program are based on the Torrance Incubation Model (Torrance & Safter, 1990). They will assist companies and individuals in applying their creative potential with more impact on a daily basis, to ultimately improve their resiliency at work. The fresh approach and inspiring tools used in both workshops and in the coaching program are evaluated as highly effective in the pilot sessions. This Master’s project demonstrates that everyday creativity is an inevitable behavior to make (work) life more original, elegant, and meaningful.