"Focus on Marketing" piece on the VIA Group of Portland and Garrand of Portland,

Publication Year:
2010
Usage 2
Abstract Views 2
Repository URL:
https://digitalcommons.portlandlibrary.com/news_mainebiz/5278
Author(s):
Farwell, Jackie
article description
"Focus on Marketing" piece on the VIA Group of Portland and Garrand of Portland, which together created an ad campaign for FairPoint Communications. It is the latest in a trend by national companies to hire local, independent firms to do their marketing. Most of the world's large and mid-sized ad agencies are owned by a few conglomerates. Garrand was recently named one of Advertising Age's top 30 best places to work in media and advertising in the country. VIA, which came in second in AdAge's 2010 small agency of the year competition, also creates ads for Samsung and Discover Card.