School-based Smoking Prevention with Media Literacy: A Pilot Study

Citation data:

Journal of Media Literacy Education, ISSN: 2167-8715, Vol: 2, Issue: 3, Page: 1

Publication Year:
2013
Usage 1755
Downloads 1397
Abstract Views 358
Repository URL:
http://digitalcommons.uri.edu/jmle/vol2/iss3/1; http://digitalcommons.uri.edu/cgi/viewcontent.cgi?article=1042&context=jmle
Author(s):
Bier, Melinda C.; Schmidt, Spring J.; Shields, David; Zwarun, Lara; Sherblom, Stephen; Primack, Brian; Pulley, Cynthia; Rucker, Billy
Publisher(s):
DigitalCommons@URI
Tags:
Communication; Communication Technology and New Media; Curriculum and Instruction; Education; Mass Communication; Other Communication; Other Education; Social and Behavioral Sciences
article description
School-based tobacco prevention programs have had limited success reducing smoking rates in the long term. Media literacy programs offer an innovative vehicle for delivery of potentially more efficacious anti-tobacco education. However, these programs have been neither widely implemented nor well evaluated. We conducted a pre-post evaluation of a cross-disciplinary tobacco media literacy program. The sample consisted of 204 students across six schools. Results indicated that students’ smoking-specific media literacy and general media literacy measures increased significantly over the course of the intervention.