BreadTalk: Managing an expanding brand portfolio

Publication Year:
2016
Usage 56
Downloads 40
Abstract Views 16
Repository URL:
http://ink.library.smu.edu.sg/pers/194
Author(s):
Singapore Management University
Tags:
Asian Studies; Business Administration, Management, and Operations; Food Processing; Basic or Discovery Scholarship
article description
The Singapore-based company has expanded into foodcourts and restaurants in 17 countries. How can it manage its burgeoning portfolio of brands?