Cross-cultural user perceptions of website design and security: Introduction to a commentary and response on Cyr (2013)

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Electronic Commerce Research and Applications, ISSN: 1567-4223, Vol: 19, Page: 85

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KAUFFMAN, Robert John
Elsevier BV; Elsevier
Computer Science; Business, Management and Accounting; Applied or Integration/Application Scholarship; Computer Sciences; Databases and Information Systems; Information Systems and Management
article description
Just as the well-known statistician, George Box, commented in a 1978 paper, “All models are wrong, but some are useful,” so are there many ways to design research inquiry approaches to explore issues in various e-commerce contexts – all useful too. In the two brief essays that follow, the reader will see a written commentary and a response that illustrates this idea. It occurred between a technology researcher who published an article on cross-cultural issues in website design in Cyr (2013), and an economist who is able to offer useful insights on the statistical work and data analytics with methods that are not shared by the original author.