The K-pop Factory Phenomenon

Publication Year:
2014
Usage 1829
Downloads 1595
Abstract Views 234
Repository URL:
http://ro.uow.edu.au/lhapapers/1452
Author(s):
Yecies, Brian; Shim, Ae-Gyung
Tags:
pop; factory; k; phenomenon; Arts and Humanities; Law
artifact description
Across the global music industry and the popular media, “K-pop” is both a buzzword and soft-power concept that encapsulates the astounding success currently enjoyed by Korean cultural contents, in terms of both production and export values. Despite creative input from a variety of international contributors, the meteoric rise of K-pop was not anticipated by most global music industry players.In addition, by circumventing the barriers to entry (and costs) associated with traditional media production and distribution channels dominated by a few major global players, successfully exploiting the promotional space offered by YouTube, and being an early adopter of this new commercial phenomenon, the K-pop industry has become a world leader in an intensely competitive field.