Responding to crises: A test of the situational crisis communication theory

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Wright, Courtney
Attribution theory; Corporate apologia; Crisis communication management; Image repair discourse; Neoinstitutionalism theory
thesis / dissertation description
Crisis management includes efforts designed to prevent and to detect potential crises, and to learn from crisis experiences. The SCCT posits that certain crisis responses (matched) produce better outcomes for organizations than others (unmatched), depending on the situation. In addition, the results from this study attempt to support the situational crisis communication theory in aiding crisis managers in protecting their organizations against crises.