Enhancing business networks using social network based virtual communities

Citation data:

Industrial Management and Data Systems, ISSN: 0263-5577, Vol: 106, Issue: 1, Page: 121-138

Publication Year:
2006
Usage 791
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Citations 56
Citation Indexes 56
Repository URL:
http://scholarsmine.mst.edu/bio_inftec_facwork/24
DOI:
10.1108/02635570610641022
Author(s):
Lea, Bih-Ru; Yu, Vincent Wen-Bin; Maguluru, Nisha; Nichols, Michael F.
Publisher(s):
Emerald; Emerald Group Publishing Limited
Tags:
Business, Management and Accounting; Computer Science; Engineering; Business Links; Information Centers; Virtual Organizations; Social networks; Business Links; Information Centers; Virtual Organizations; Social networks; Business; Computer Sciences
article description
Purpose: To enhance an entrepreneur's business network through the integration of the social network concepts and design principles of virtual communities. Design/methodology/approach: This study documents the design and initial deployment of a virtual community case, Innovation Information Infrastructure, based on social network concepts. Findings: Basic design principles, deployment strategy, and future directions for social network-based virtual communities are presented. Research limitations/implications: Because of resource and time constraints, only basic content service, communication tools, and transaction functions were implemented in the initial deployment. Future extensions of this study may include development of a personalized and intelligent information retrieval system utilizing data mining techniques, development of advanced communication features to promote active participation, and creation of automatic social network-tracking tools to monitor an individual's network evolution. Practical implications: Sample designs are provided for researchers who are interested in conducting a similar study. Originality/value: This study serves as a starting-point for how theories from social network and virtual community research streams can be applied in creating a virtual community that facilitates transformation of knowledge into products and services, which in turn lead to greater economic prosperity. © Emerald Group Publishing Limited.