Total quality management in the auto industry: Feminine values in a man's world?

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Jung, ChloƩ Marie
Total quality management -- Women; Automobile industry and trade -- Management -- United States; Women executives; Products liability -- Automobiles -- United States; Gender and Sexuality; Industrial and Organizational Psychology
project description
The objective of this paper was to determine how much of the Total Quality Management (TQM) principles have been adopted by the U.S. carmakers up to now which is about fifteen to twenty years after the "race to quality" started, how the position of women in that industry has evolved over the same period of time, and if more female presence at top executive positions would better promote TQM principles.