A quest for sales

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Goehring, Daniel Lynn
Arrowhead Credit Union (San Bernardino California) Customer services; Service industries workers -- Employees -- Attitudes; Sales personnel; Service industries workers -- Training of; Sales personnel -- Training of; Credit unions -- Marketing; Business Administration, Management, and Operations
project description
This paper is to evaluate the sales program at Arrowhead Credit Union, and make recommendations for enhancing and improving it. This paper provide guidance and direction to assist the Arrowhead Credit Unions transition to a sales focused organization.