IT Services Market Analysis

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Rivera, Linnette Perales
thesis / dissertation description
The IT services market represents an attractive set of markets with potential for profit. As technology matures, firms now see and accept the benefits that these technologies bring to their existing business environments. With the wide possibilities within the IT services field, service providers must now evaluate the market they desire to participate in. I have analyzed aspects such as potential market demand and entry barriers to gain a basic understanding of the competitive outlook for knowledge management, systems integration and web services. I also used concentration ratio data to calibrate and understand the level of competition experienced within these fields. Key findings include an overall low impact from regulatory and capital requirements to enter these markets. Paired with a high level of fragmentation, these IT markets have great potential to benefit from the forecasted growth and establish profitable businesses.