The U.S. Travel Market to Spain

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The Dick Pope Sr. Institute for Tourism Studies

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Dick Pope Sr. Institute for Tourism Studies
Hospitality Administration and Management; Marketing; Tourism and Travel
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The main objective of this research proposal is to provide a database for the Spanish National Tourist Office about the current potential U.S. resident market of the Spanish Tourist Product. The study will explore the attitudes, perceptions and preferences of potential U.S. residents who have high propensity to travel to foreign destinations, in particular to Spain. In addition the study will identify specific segments of the market (in particular geographic and demographic) to which promotional campaigns should be addressed.