The U.S. Travel Market to Spain

Citation data:

The Dick Pope Sr. Institute for Tourism Studies

Publication Year:
1988
Usage 7
Downloads 6
Abstract Views 1
Repository URL:
http://stars.library.ucf.edu/dickpope-pubs/23
Author(s):
Dick Pope Sr. Institute for Tourism Studies
Tags:
Hospitality Administration and Management; Marketing; Tourism and Travel
report description
The main objective of this research proposal is to provide a database for the Spanish National Tourist Office about the current potential U.S. resident market of the Spanish Tourist Product. The study will explore the attitudes, perceptions and preferences of potential U.S. residents who have high propensity to travel to foreign destinations, in particular to Spain. In addition the study will identify specific segments of the market (in particular geographic and demographic) to which promotional campaigns should be addressed.