More ‘Fans in Stands’ Help Boost University’s Brand

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Sloane, Rich
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Central Florida is the seat of hospitality in the Sunshine State — and perhaps the nation. The tourism industry’s mantra is “heads in beds,” the measure of economic payoff for having all those theme parks, hotels, restaurants and world-class airport facilities in our backyard. And now it’s time for UCF to mirror the mantra and consistently get “fans in stands.”