More ‘Fans in Stands’ Help Boost University’s Brand

Publication Year:
2014
Usage 12
Downloads 9
Abstract Views 3
Repository URL:
http://stars.library.ucf.edu/ucf-forum/129
Author(s):
Sloane, Rich
artifact description
Central Florida is the seat of hospitality in the Sunshine State — and perhaps the nation. The tourism industry’s mantra is “heads in beds,” the measure of economic payoff for having all those theme parks, hotels, restaurants and world-class airport facilities in our backyard. And now it’s time for UCF to mirror the mantra and consistently get “fans in stands.”