Alternative Revenues: A Quantitative Study on In-App Purchases

Publication Year:
2014
Usage 760
Downloads 741
Abstract Views 19
Repository URL:
http://trace.tennessee.edu/utk_chanhonoproj/1774
Author(s):
Qiu, John X
Tags:
Digital Distribution; Network Theory; Information Goods; Price Positioning; E-Commerce; Marketing
article description
By John X. Qiu, Published on 05/01/14