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Towards a definition of B2C & B2B e-commerce

2001
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    Citations
  • 10,798
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Metric Options:   Counts1 Year3 Year

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Article Description

This paper discusses and compares definitions of the terms business-to-consumer (B2C) and business-tobusiness (B2B) e-commerce to assist the e-business community to take better advantage of the potential of the ecommerce medium. The absence of consensual definitions in terminology may be preventing the e-business community from taking full advantage of the unique characteristics that the medium provides. A definition of B2C e-commerce is proposed. Finally, the paper notes the overlapping nature of B2B and B2C e-commerce.

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