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Antecedents to Electronic Commerce

1999
  • 0
    Citations
  • 117
    Usage
  • 0
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

Article Description

Uses and gratifications theory has proven useful in past examinations of new media innovations and customer adoptions and usage patterns, and this study builds from that research tradition to provide an understanding of consumer motivations for commercial Web site access and use. Preliminary results indicate that individuals are most motivated to access and use a site by the informational content the site provides as opposed to the experiential processes of browsing which might be enhanced or delivered through the site.

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