Effect of Cognitive Style and Physiological Phenomena on Judgmental Time Series Forecasting

Managerial intuition is a well-recognized cognitive ability but still poorly understood for the purpose of developing effective decision support systems. This research investigates whether the differences in accuracy of “time series forecasting” are related to the differences in one’s cognitive style, using statistical test The hypotheses established in the research model did not have positive correlation The lack of correlation between “cognitive style and physiological measures” and accuracy in forecasting may be caused by uncontrolled external variable. Thus, further analyses on physiological characteristics and brainwaves are needed. The approaches such as neural network and data mining are proposed.