Online Readership Popularity and Media-embedded Characteristics
2009
- 282Usage
Metric Options: CountsSelecting the 1-year or 3-year option will change the metrics count to percentiles, illustrating how an article or review compares to other articles or reviews within the selected time period in the same journal. Selecting the 1-year option compares the metrics against other articles/reviews that were also published in the same calendar year. Selecting the 3-year option compares the metrics against other articles/reviews that were also published in the same calendar year plus the two years prior.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage282
- Abstract Views151
- Downloads131
Article Description
Readership popularity has been an important proxy for the success of many online interactive media. Given the exponential growth of new web properties and the hype of competition among them, attaining and retaining popularity is difficult. One possible approach to this problem is to enhance the competitiveness of web presence by using appropriate web design mechanisms. So far, research in this area has been focused on technological issues or usability studies. Few studies have recognized the importance of media-embedded social scripts or environmental cues in influencing online communication. Drawing on social cognition theories, we identified two important media-embedded characteristics: source credibility and content freshness; and tested their impact to readership popularity in online interactive media. The content analysis result from 100 very popular weblog sites strongly supported our hypotheses. Our findings highlight key web design principles, which may serve to guide the practice of millions of online users and practitioners.
Bibliographic Details
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