Adopting Social Network Sites – The Role of Individual IT Culture and Privacy Concerns
2011
- 668Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage668
- Downloads338
- Abstract Views330
Article Description
In this paper, we examine the role of the concepts of Individual IT Culture (IITC) and Privacy Concerns in IT adoption usingthe example of the social network site (SNS) Facebook. Analyzing data from a large online survey with Partial Least Squares(PLS), we show that IITC is an antecedent for Privacy Concerns and the TAM sub-constructs Perceived Ease of Use (PEOU)and Perceived Usefulness (PU). However, contrary to our hypothesis, Privacy Concerns do not have a significant negativeeffect on the Intention to Use Facebook. The remaining relationships in the TAM (PEOU>PU; PEOU>Intention;PU>Intention,Intention>Usage) are confirmed. Besides, we contribute to better validate the assessment instrument for IITC aswe show by means of a reflective first-order formative second-order construct that six sub-constructs of IITC do have asignificant influence on IITC whereas one sub-construct does not.
Bibliographic Details
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