UNDERSTANDING THE EFFECTS OF CONSUMERS’ VALUETECHNOLOGY FIT ON A MOBILE SHOPPING WEBSITE：THE CASE OF RAKUTEN ICHIBA
2014
- 166Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage166
- Abstract Views83
- Downloads83
Conference Paper Description
Mobile shopping is very popular nowadays. Many mobile shopping websites were founded in recent years, such as Yahoo! and Rakuten Ichiba. Most previous articles focused on theory of planned behavior, trust, flow, perceived usefulness, consumer usability preference, consumer shopping experience and decision-making, integrating technology acceptance model and perceived value. There are few studies to discuss benefits of matching discounts/bargains with a mobile shopping website, as well as how much affective reaction and flow affect continuance intention of using a mobile shopping website. The aim of this study investigates the factors (value-technology fit, affective reaction, flow) influencing continuance intention of the mobile shopping website, and mediation effects of affective reaction and flow. The results of this study show that users’ value-technology fit significantly affects their affective reaction, flow, and continuance intention to use the mobile shopping website. Affective reaction and flow significantly affect users’ continuance intention to use the mobile shopping website. Moreover, affective reaction and flow partially mediate relationship between value-technology fit and users’ continuance intention to use the mobile shopping website, Rakuten Ichiba. The research findings have suggestions for the mobile shopping managers and future research studies.
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