Workers’ Affective Commitment in The Gig Economy: The Role of IS Quality, Organizational Support, and Fairness

Background: The rapidly growing gig economy brings lots of opportunities and challenges, and one of them is workers’ affective commitment. Because of the gig economy’s nature, gig workers depend on the technology-enabled platform to finish their tasks. We investigate how gig workers’ perception of the platform’s quality, or IS quality, will affect how they perceive organizational support and fairness, which further affects their affective commitment. Method: We surveyed 239 Uber drivers in Indonesia to test our model via snowballing technique. We used PLS with a second-order formative construct model to validate our hypotheses. Results: The results showed that the two dimensions of IS quality, information quality and system quality, were positively associated with organizational support. Only information quality was positively associated with fairness. Both organizational support and fairness were positively associated with affective commitment. Conclusion: For uber drivers, information quality and system quality of the Uber App serve as drivers of perceived organization support. Information quality also contributes to perceived fairness. Drivers who perceive high organization support and fairness are more likely to be affectively committed to the organization.