First Site, Inc.: A business plan

Executive Summary. @t First Site is a website design and development company belonging to the Information Technology industry. It aims to be one of the leading companies in its field.The Company is a service venture, one of the first in the Practicum program of De La Salle University. It aspires to have at least a 200% Return on Investment at the end of its business operations in July 2002.The Company employs the market penetration and value-based pricing strategies for its marketing schemes. The Company seeks to give its clients value for their peso, without sacrificing both time and quality in doing so.The Company's primary and secondary markets, small and medium enterprises and schools exclusive of De La Salle University respectively, have been given survey questionnaires to aid in the Company's market study. By doing so, it was able to determine the product (service), price, place, and promotion schemes that best suited the needs of its two target markets, that ultimately help in determining the overall marketing of its website packages.@t First Site offers four website packages: the Personal, Standard, Business, and Enterprise Package. The Company believes that all its packages' prices are extremely competitive with other website design and development firms.The Company was able to come up with sufficient capital for its initial investment. Though minimal, the Company believes that its working capital is more than enough to sustain their operations during the 10-month Practicum period, and even further develop the business as it goes along.@t First Site is dynamic and new. It is the pioneer in website design and development services in De La Salle University. It embraces knowledge, likes challenges, and welcomes change. Mostly, it works towards one main goal: to provide connections to the world through creative and intelligent use of the World Wide Web.