Pizza hut stuffed crust pizza

Pizza Hut belongs to a relatively small industry. Its main competitors are Greenwich, Shakey's, Dominos, Little Caesar's and Magoo's. In terms of their advertising and promotional activities, they only promote whenever they have a new product or a new promo. This is why Pizza Hut wants to go beyond that. This is where Pizza Hut wants to set a trend.Pizza Hut has now gone beyond just being a mere pizza. It is now becoming a household name when it comes to great quality, taste and reasonable price pizzas. Having this in mind, we want to promote pizza as an experience or a part of life. With this, we thought of the upcoming Christmas Season to be a good period to advertise the campaign for it is in this time of year that most people purchase or spent for food. Based in the survey we conducted, our market considers pizza as great party food. Having this in mind, we created an advertising campaign for the Christmas season specifically Christmas parties. This is the time of the year where people really get together and have fun with their friends and colleagues.We will be using the Stuffed Crust Pizza as the main variant to be promoted in this campaign. Mainly because this is the newest product that Pizza Hut has and this variant has been the subject of the most recent advertisements of Pizza Hut.Our target market are the Females from ages 18-34 years old. They are the people who love to go out, hang-out with their friends and spend time with their family and they are the main consumers of Pizza Hut. Whenever there are gimmicks it is usually the females who decide where to eat and what to eat. They become from social classes ABC. This is because the Pizzas of Pizza Hut is quite expensive compared to other pizzas, but very reasonable.In order to make the campaign very effective, we have chosen the most effective way to communicate to our target market our message. We chose the three traditional forms of advertising which are television, radio and print. For television, we chose to advertise mostly during the prime time hours. We will also be using TV bugs on STUDIO 23 to greet our consumers on Christmas and New Year. We are sponsoring different radio events of radio stations so as to reach out to our consumers more. In print, we will be using both the broad sheets and magazines. We also use of non-traditional advertising because these mediums have become very effective. We used ADXtreme, Cinema Ads, Pearl and Dean, flyers, posters and placemats.This campaign will run from October 6, 2000 until January 6, 2001, a duration of three months. These are the Christmas season months. Our budget for this campaign is P25,000,000.