An integrated marketing communications campaign for the Zen institute, facial whitening products
2016
- 19Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage19
- Abstract Views19
Artifact Description
This Integrated Marketing Communications (IMC) campaign is designed for The Zen Institute, a medical spa which pursues holistic health which in turn beautifies one's face, body and health. They carry the principle 'the art of beauty perfected from within.'The creative and media objectives focuses on The Zen Institute facial whitening products such as soap, toner and cream with a limited budget of 500,000 pesos. It's goal is to effectively communicate the brand as the top of mind safe and effective whitening product towards female college students and young professionals aged 18-30 years old from the SEC A to B who are currently residing in Metro Manila.The strategy is divided into three phases: Repackaging, Awareness, and Engagement, starting from January 2017- June 2017. Media mix encompasses Below-the-Line and Through-the-Line efforts because of the limited budget.The collection of information is done via survey, interviews , blog reviews , social media analytics in order to determine the effectiveness of the campaign.
Bibliographic Details
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