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Enterprise Challenge Authentic Assessment Exemplar

2024
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Creative Digital Media students in Blanchardstown engaged in a live Enterprise Challenge with ESB, Ireland's leading energy company. Working in teams, they played the role of innovation consultants, addressing the challenge of using technology to promote sustainable energy habits among ESB consumers. Their goal was to provide insightful strategies and innovative ideas for digital engagement and energy efficiency. Armed with a Design Thinking mindset, teams translated a real challenge into impactful solutions through human-centered research with energy consumers, creative problem-solving, ideation, prototyping, and evaluation techniques, alongside self-reflection. The assessment piloted the Enterprise Challenge elective module, aligned to TU Dublin's partnership pillar (tudublin.akarisoftware.com/curriculum/index.cfm?action=viewmodule&returnto=allmodules&moduleId=91397).

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