How does having different personalities affect selling?

In today’s world, there is a lot of discrimination towards the sales industry; it is misplaced. The purpose of our research is to discover different personality types and create hypotheses about successful selling styles based on personalities. We feel it is important for the salesperson to understand their own personality so it is easier to adapt and react appropriately to different situations. After taking personality tests within our groups, we will research and analyze the sales strategies and how each personality can be helped or hindered. We will create and test the hypotheses about each personality on selling to different people using each strategy individually. In order to draw conclusions that can be applied to the population, our sample size must be large enough and random to take care of any hidden variables. By reaching a new understanding on what it takes to be a successful salesperson, we can start to make a better name for salespeople everywhere.