“C” Is for Communication
AALL Spectrum, Vol: 6, Issue: 6, Page: 28
2002
- 80Usage
Metric Options: CountsSelecting the 1-year or 3-year option will change the metrics count to percentiles, illustrating how an article or review compares to other articles or reviews within the selected time period in the same journal. Selecting the 1-year option compares the metrics against other articles/reviews that were also published in the same calendar year. Selecting the 3-year option compares the metrics against other articles/reviews that were also published in the same calendar year plus the two years prior.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage80
- Downloads72
- Abstract Views8
Article Description
Public relations is essentially about communications—projecting a favorable image to the public. To reach this goal, the organization carrying out the public relations campaign will often use several communication vehicles to market, promote, and advertise itself to the public it serves. Libraries tailor many of these media strategies to communicate with their specific users and publicize their services.Sometimes, one particular marketing strategy will achieve the desired outcome; at other times, a combination of strategies may be required to be successful. To assist libraries in identifying which marketing strategy or strategies is most appropriate or beneficial and how best to utilize that strategy, it is useful to evaluate a few of the more popular advertising tools libraries use. Particularly, this evaluation includes discussion of the newsletter, the suggestion box, and the library website. Following consideration of these three modes of communication, libraries will be better equipped to develop their own public relations and communications plans to meet their particular needs.
Bibliographic Details
Provide Feedback
Have ideas for a new metric? Would you like to see something else here?Let us know