School House Brewery

Central Washington University is in short supply of community these days; the Central Washington Brewery Program is without adequate facilities. The solution: CWU Brew-House, an on campus, hands on facility equipped with the necessary tools for students interested in learning how to produce, market, and distribute craft beer; products sold at the CWU Brew- house will generate revenue to continue and expand the CWU Brewery Program and the Brew-House. Students in the Brewery Program will facilitate the CWU Brew-House to effectively meet the programs objectives. CWU Brew-House targets CWU students, alumni, and tourists along with the Ellensburg community. The Pacific Northwest is a power house of craft beer consumers. Within the past three years the majority of nano-breweries operating in the PNW have doubled in revenue their first two years of operation. The media covering craft beer in the PNW would help booster CWU and the Brew-House. Opportunities are rampant: student driven prices create an affordable product for consumers; it is close in proximity to students which provides an area for community and social gatherings; it is educationally driven, encouraging other programs and majors to come together to strengthen the operations. Programs and majors include business, recreation and tourism, biology, chemistry, culinary, fashion and merchandising. A competitor analysis shows that there is no brewery in Washington driven by a high level educational institution. The mission of CWU Brew-House is to provide an educational environment for students while producing quality craft beer at an affordable price in the Pacific Northwest community.