Bare Ambition

Purpose: In creating this piece I wanted to portray an edgy style that pushes the envelope and strays from the norm. There are many types of women and I feel it is my duty to construct their personalities through the silent yet bold ripples of fabric, giving them the confidence and making them feel unique and audacious. By keeping track of material cost as well as time spent draping, pattern making and sewing the final garment, this dress would sell for $225.00. This allows me to sell a sensibly priced dress while still managing to turn a profit and making it affordable for clients who want a one of a kind experience in a dress designed for them. Through extensive research and communication with Kristine Eikenbary, head designer of Shimmer formal wear dresses, I began creating this dress not by sketching but by focusing on who my customer is and what I want to bring to her. While sketching, I took into account my customer and how she behaves, reacts, looks and feels and wanted to create a short and spunky dress adding elements of surprise with every fold and line of the silhouette. This is a daring piece, one with a rock stars’ edge, a sassy confidence, an elegant tone and a feminine touch. This is one of five garments; the entire line can be seen at the Fashion Merchandising spring fashion show, Wild and Free, June 2nd at 3pm and 7pm in Milo Smith Theater in McConnell Hall.