The Effectiveness of Super Bowl Advertisements on the Sales of Major Car Manufacturing Companies
2016
- 15Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage15
- Abstract Views15
Artifact Description
Every year, car manufacturing companies spend millions of dollars advertising their products during one of the most watched television events of the year, the National Football League’s Super Bowl. In addition, millions of Americans are more interested in watching these famous advertisements rather than the outcome of the game. Because of the large sums of money being spent on these advertisements, this investigation looks at the effectiveness of Super Bowl Advertisements on the sales of car manufacturing companies in order to determine whether these companies are spending their money advertising justifiably. By using regression models, we determined how correlated Super Bowl Ads are to the sales of the car manufacturing companies. Results will be presented.
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