A Project to Promote Happiness: Rhetorical Analysis of the Happiness Project's "Happy New You"
2021
- 27Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
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- Usage27
- Abstract Views27
Poster Description
The Happiness Project is a company dedicated to raising money and awareness for mental health research. My study utilizes the rhetorical concepts of ethos, logos, and pathos to evaluate the effectiveness of 'Happy New You,' a short film produced for the new year (2021) by the Happiness Project. My analysis suggests that this short film highly successful in raising awareness for the mental health of people around us. The film does this particularly by drawing upon the Happiness Project's CEO's life experiences, smart production choices, and poetry.
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