The Utility of Social Media in Public Diplomacy
2012
- 13Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage13
- Abstract Views13
Lecture / Presentation Description
Social media represents a revolution in communications technology, and world governments have begun to employ it to connect with populations internationally as a means of public diplomacy. But what does it mean to connect? How can governments and organizations effectively use social media, and what are the best strategies for engaging the general public? In this paper, I explore these questions through a case study of official U.S. State Department Twitter accounts, in order to ascertain the best means of interaction with the broader public.
Bibliographic Details
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