Super Bang for the Super Buck: An Economic Analysis of Super Bowl Advertisements
2020
- 198Usage
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Example: if you select the 1-year option for an article published in 2019 and a metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019. If you select the 3-year option for the same article published in 2019 and the metric category shows 90%, that means that the article or review is performing better than 90% of the other articles/reviews published in that journal in 2019, 2018 and 2017.
Citation Benchmarking is provided by Scopus and SciVal and is different from the metrics context provided by PlumX Metrics.
Metrics Details
- Usage198
- Abstract Views112
- Downloads86
Paper Description
Advertising has played an important role in television and has been widely used by a variety of different businesses to help increase their brand awareness as well as promoting their products. Specifically in the Super Bowl, established brands use this opportunity to reinforce themselves in the market. The average price of a 30-second Super Bowl Ad in 2020 was $5.6 million. This brings into question: What is the economic impact of Super Bowl advertisements on a company's revenue?
Bibliographic Details
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