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Target Markets for Renaissance Ag's Pasture Box

2023
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    Citations
  • 165
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Metric Options:   Counts1 Year3 Year

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Thesis / Dissertation Description

Renaissance Ag is an agricultural company that is committed to trying and increase productivity. Using the Pasture Box, they believe they can grow a feed source that uses less water and land than conventional agriculture. To better understand the benefits of their product, they have allowed Utah State University to conduct research on beef cattle by feeding their fodder. This paper will look into this research and its implications. It also explores various target markets and the benefits of targeting them.

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