PlumX Metrics
Embed PlumX Metrics

The impact of power on reliance on feelings versus reasons in decision making

The 2016 Annual Association for Consumer Research Conference
2016
  • 0
    Citations
  • 418
    Usage
  • 0
    Captures
  • 0
    Mentions
  • 0
    Social Media
Metric Options:   Counts1 Year3 Year

Metrics Details

Conference Paper Description

We examine the impact of power on consumer decision making. Results from four experiments provide converging evidence thatpeople in high- (low-) power states are more likely to rely on affective feelings (cognitive reasoning) in making judgments anddecisions.

Bibliographic Details

Provide Feedback

Have ideas for a new metric? Would you like to see something else here?Let us know